Rentrak

From Wikicompany

The Rentrak Corporation, founded in 1984, is an entertainment industry information management company that provides services to Movie studios and Video Rental Shops. It is based in Portland, Oregon.

The company was founded by Ron Berger as National Video to promote a profit-sharing video rental program (PPT, or Pay Per Transaction) for smaller video retailers in order to compete with larger rental chains such as Blockbuster Video. As of 2003, 84% of their revenue stil came from PPT.

The PPT requirements with major movie studios required Rentrak to develop secure and accurate data tracking for rental information. The company began to make the shift to an information management company by acting as a clearinghouse for data from their competitors, such as Blockbuster Video and Hollywood Video, to report to the studios.

In 2003, Rentrak began to develop products under the Entertainment Essentials trademark. They currently are collecting and reporting data to movie studios about the current sales of up-to-the-minute, 24/7, movie box office sales. Their competitor in this market is ACNielsen's sister company, Nielsen Media Research. Rentrak is hoping to expand into other markets, such as video game purchase data tracking, but NMR has recently blocked the expansion by such moves as paying $1 million US to acquire Best Buy's video game sales data.

External link

• Rentrak Corporation

[[Category:]]

[[Category:]] [[Category:]] [[Category:]]