French Connection

From Wikicompany

French Connection (clothing)

Image:French connection.png

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Info

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French Connection is a clothing company that originated in the United Kingdom, but is now available worldwide. It was founded in 1969 and sells menswear, womenswear, childrenwear and accessories aimed at a youthful demographic.


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"fcuk"

In April 1997, French Connection began branding their clothes 'fcuk' (always written in lower case). Though they insisted it was an acronym for French Connection United Kingdom, its similiarity to the word fuck caused controversy. French Connection fully exploited this and printed out t-shirts with messages such as 'fcuk this', 'high Mile fcuk', 'fcuk me', 'too busy to fcuk' and more. The company recently announced that the fcuk label is to be phased out.

Family-oriented locations like Walt Disney World have policy against such clothing with the brand's abbreviated name and ask guests to change their clothing, or turn it inside out.

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Distribution

French Connection has distributing stores worldwide. It predominately sells its clothing through its own stores, though many other shops stock its ranges. In the United States, their fcuk brand has been extremely controversial: many stores, such as Neiman Marcus and Robinson's May, refuse to carry the brand, while many parents argue that the shirt's messages could harm their children.

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External links

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News

News RSS feed
  • UK : French Connection TV spot causes furore - Fibre2fashion.com
  • Complaints against French Connection's lesbian kiss ad soar to 116 - Brand Republic Bulletin
  • The French Connection - Daily Journal (subscription)
  • Explore the French connection - Tallahassee.com
  • Their French connection - Electric New Paper
  • French connection for young linguists - Comet 24
  • The French connection - Rediff
  • The French connection that put two lovebirds on the world map - Scotsman
  • French Connection 'lesbian kiss' ad sparks viewer fury - Brand Republic Bulletin
  • Complaints Over French Connection Lesbian Ad - 247gay.com
  • ... more news
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Related articles

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Image:Wikipedia-small.png Wikipedia article about French Connection (search). This article uses material from that article.
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