Peter Jones (department store)

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Peter Jones (department store)

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Peter Jones is one of the largest and best known department stores in London. It is located in Sloane Square in the fashionable Chelsea district and close to the elite districts of Belgravia and Knightsbridge. It was founded as in independent store but now belongs to the John Lewis Partnership. It is seen as rather exclusive, and a cut above the Partnership's other central London department store, the original and flagship John Lewis store in Oxford Street, and this is the main reason why the owners have kept its separate identity, rather than changing its name to "John Lewis" as the they done with most other independent department stores they have purchased. However there is a certain element of marketing sleight of hand in this as the range of goods sold as actually much the same as at other John Lewis Partnership owned department stores. The store was given a major overhaul in the early years of the 21st century, and some departments relocated to nearby premises for a time. The other two main department stores in the Royal Borough of Kensington and Chelsea, Harrods and Harvey Nichols, are both more clearly upmarket.

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Image:Wikipedia-small.png Wikipedia article about Peter Jones (department store) (search). This article uses material from that article.
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