Supermac's

From Wikicompany

Supermac's is an Irish fast food franchise chain.

Supermac's has over 50 outlets nationwide ranging, and serves on average of over 320,000 customers a week,

The Restaurants

Whilst the stores are all owned by the individual retailers, they almost all hold the same format of a two storey store on the main street of a town, with plastic seating and the serving counter downstairs, and more seating with a childrens play area upstairs. Almost all have wall-mounted televisions playing MTV or Sky News. Opening hours are usually long enough to catch customers from mid morning to the post-pub closing rush, often requiring the store to stay open longer than any other in a rural town.

The Food

Unlike many fast food franchisers, Supermac's offers a broad range of foods including fries, burgers, chicken, pizza, fish and ice cream. In trying to give a healthier image like the other fast food franchisers recently, Supermac's has added several new diverse products such as the "Chicken Ciabatta" and the "Chicken Tortilla Wrap".

Marketing

Supermac's receives a lot of bad press in Ireland - due to its roots in the Galway and Mayo areas, a parody corporate motto has been circulated - Supermac's - Bringing curried chips to the West since 1969. The actual corporate motto is Tasty and Tempting food at Supermac's. Supermac's invests heavily in sponsorship, currently sponsoring over 400 different events, teams and projects - its most famous sponsorship is that of Galway Gaelic Athletic Association.

History

The first Supermac's opened its doors in 1978 in Main Street, Ballinasloe, Galway county, Ireland. It was founded by former school teacher Pat McDonagh after he failed to get planning permission for a pool hall in the same town.

In 2000 Supermacs boasted a turnover in excess of £45m and had over 2000 employees.