Taco Bell

From Wikicompany

Taco Bell

Image:Taco bell.png


Email: [mailto:]
Phone: [callto://]




See also: Yum! Brands, Inc., El Pollo Loco, Del Taco, Chevys Fresh Mex, PepsiCo,


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Taco Bell is a fast-food restaurant chain which is a division of Yum! Brands, Inc. It originated as a hot dog stand founded by Glen Bell in 1946. After experimenting with alternative food items, he opened three Taco-Tia stands between 1954 and 1955. He then sold the businesses to his partners and opened the first Taco Bell in 1962. In 1978, Bell sold the chain to Pepsi. The chain was spun off along with Pepsi's other restaurant holdings in 1997.

Taco Bell serves items based on Mexican cuisine, as adapted to the needs of the fast-food industry. Taco Bell's cuisine is Mexican-inspired American food, or Tex-Mex cuisine.

It is headquartered in Irvine, California.

On April 1, 1996, Taco Bell took out a full-page advertisement in The New York Times announcing that they had purchased the Liberty Bell to "reduce the country's debt" and renamed it to "the Taco Liberty Bell." Thousands of people who did not immediately get the April Fool's Day hoax protested.

In 1998, it introduced the Taco Bell chihuahua, who spoke the line in commercials for their wildly popular "Yo quiero Taco Bell" campaign. In the Spanish language, yo quiero means I want (or love).

However, recently in the 21st Century, Taco Bell has gone away from the chihuahua and instead has promoted its value menu through "I'm Full!!" commercials.

Taco Bell encourages its diners to "think outside the bun", a reference to its bypassing the efforts and popularity wars of such hamburger-selling fast food chains as McDonald's and Burger King through the tortilla instead of the bun.

Recently, the Coalition of Immokalee Workers (based in Immokalee, Florida) has made allegations that Taco Bell is complicit in unfair labor practices of Florida tomato growers. The CIW organized a boycott of Taco Bell's products. These issues were resolved on March 9, 2005, when Taco Bell agreed to the farmers' demand that the company pay a penny-per-pound surcharge for tomatoes.

Smaller Taco Bell Express outlets, offering a reduced version of the menu, appear in malls, airport terminals, department stores, hotels, cafeterias, gas stations, and other places.

According to the Taco Bell website, there are currently over 6,500 Taco Bell franchises operating in the United States. Over 280 are in operation overseas.

Taco Bells have been known to share retail space with other Yum! Brands, Inc. such as KFC.


The Hollywood futurist movie Demolition Man has several references to Taco Bell as being the only restaurant (and a high-class one, at that) in the future. However, in the German-language dub of the movie, all references to Taco Bell were changed to references to "Pizza Hut"; scenes displaying the Taco Bell logo or signs were either replaced or digitally edited to show a Pizza Hut logo instead. The most likely reason for this change is a cultural difference; in German-speaking countries, Taco Bell is hardly well-known or established, meaning that few viewers would understand the joke about Taco Bell, a modern-day fast-food chain, becoming the high-class exclusive restaurant of the future. For the purposes of the movie's joke, Pizza Hut was apparently chosen as a more representative well-known fast-food chain for the target demographic. In early 1999, Taco Bell transformed the familiar rainbow logo, in favor of a simpler pink/purple combo logo.

See also

External links

  • Taco Bell website
  • Taco Bell Boycott official website


de:Taco Bell hu:Taco Bell

Fast-food restaurants Food companies of the United States Corporations with naming rights of indoor arenas Brands



  • Moffett: Taco Bell thought outside the boycott - Palm Beach Post
  • How a prayer and a craving for Taco Bell worked - Battle Creek Enquirer
  • Woman Arrested In Taco Bell Road Rage Incident - CBS 2
  • Coming to Austin: that Taco Bell dog - Austin 360 (subscription)
  • Taco Bell sales slump after E. coli scare - Huntington Herald Dispatch
  • Taco Bell reports sales slump - Contra Costa Times
  • Taco Bell fourth-quarter sales drop - Orange County Register
  • Taco Bell back on track after E.coli scare - Xinhua
  • At the Water Cooler - Louisville Courier-Journal
  • Taco Bell to test lettuce at the farm - Dallas Morning News (subscription)
  • ... more news


  • Don't you just love those Taco Bell lions? Carrrr...
  • Taco Bell Lions - How was it done?
  • Yum's Fourth Quarter Dented by Taco Bell E. Coli Crisis
  • E. coli takes bite out of Taco Bell earnings
  • My Friend Ned
  • Let the Taco Bell Lawsuits Begin
  • Taco Bell wants your Playstation 3
  • Taco Bell to test lettuce at the farm
  • Taco Bell and E. coli O157:H7
  • New York Teen Sues Taco Bell Over E. Coli Poisoning
  • ... more blog news


  • Taco Bell
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  • Taking over Taco Bell
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  • Taco Bell Administrative Assistant, Operations - Taco Bell - Irvine, CA
  • Restaurant Manager - Taco Bell - YUM! Brands - New Haven, CT
  • Restaurant Management - Taco Bell - Palo Alto - Arvada, CO
  • Restaurant Taco Bell Now Hiring - Riverside, CA
  • -Restaurant Sandpoint TACO BELL Seeking in - US
  • TACO BELL Now accepting applications - US
  • Assistant Restaurant Manager - Taco Bell - YUM! Brands - Windsor Locks, CT
  • Assistant Restaurant Manager - Taco Bell - YUM! Brands - Salem, MA
  • Restaurant General Manager - Taco Bell - YUM! Brands - Saugus, MA
  • Taco Bell Administrative Assistant, Operations - YUM! Brands - Irvine, CA
  • Assistant Restaurant Manager - Taco Bell - YUM! Brands - Groton, CT
  • KFC/TACO BELL Is looking for part time help i - US
  • General Manager - Taco Bell And Pizza Hut - TravelCenters of America - Columbia, NJ
  • RESTAURANT MANAGERS- TACO BELL, KFC & LONG JOHN SILVER'S - Border Foods Companies - Minneapolis, MN
  • Team Member - Taco Bell - Tipton, IN
  • Team Member - Taco Bell - Tulsa, OK
  • Team Member - Taco Bell - Broken Arrow, OK
  • Team Member - Taco Bell - Gas City, IN
  • Team Member - Taco Bell - Little Rock, AR
  • Team Member - Taco Bell - North Little Rock, AR
Image:Wikipedia-small.png Wikipedia article about Taco Bell (search). This article uses material from that article.

Taco Bell

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