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Last update: February 27, 2007 08:57 PM (All times are in UTC)
February 27, 2007
Motricity, the Durham, North Carolina-based mobile content delivery company has a habit of raising more and more capital. The company, that competes with the likes of Qualcomm and VeriSign says it has raised another $50 million in a series H round (yeah, I said H) from investor Carl Icahn, to bring the company’s total to [...]
February 27, 2007 07:06 PM
Web Worker Daily: Do you need to write a business plan? NewTeeVee: Tracking Kyte.TV’s Personal Channels NewTeeVee: Clipmarks adds video saving, sharing GigaGamez: Sega brings classic games to mobies The Daily: Another $7 million for iSkoot, Skype-mobilzer [...]
February 27, 2007 06:52 PM
Last week was one of the biggest news weeks at Skype Journal in a while.
Skype took on the entire US mobile carrier industry. Chris Libertelli, Skype's government affairs counsel, filed with the Federal Communications Commission to open wireless networks to anyone's device so long as it doesn't hurt the network. Unlocked mobile phones, anyone? Phones that can pick and choose which carrier to use for which call? MobileCos competing without shiny new phones on rates, quality and service alone? This could be great for consumers, fantastic for independent business and technology innovators, and uncomfortable for carrier marketers.
Skype 3.1 for Windows launched in Beta with the people's SkypeFind business directory as its biggest feature. Coverage included an exclusive interview with the Skype executive heading up SkypeFind (thanks, Sten), a comprehensive walkthrough and analysis (thanks Dan), a look at SkypeFind's branding, and a painful moan from a vulnerable Skype partner trampled by SkypeFind. Business directories are a first step toward commerce conversations and markets for conversation.
Jim Courtney's Interruption 2.0 Manifesto dove deep into managing your presence and attention, asserting your right to define and control. An important corollary to the Cluetrain, Attention, and New Presence manifestoes.
The SkypePro bundle went live in most of Western Europe. Strategic pricing and bundling that makes Skype look great compared to most landline services.
Skype crossed the half-billion download mark. And Skypers didn't even throw a press release, let alone a party.
Last week's banner image was of Vonage's "Free Phone Call" phone booths at the Consumer Electronics Show. Popular, convenient, and reinforcing the lie that Internet telephony is just plain old telephone service.
The banner of the week before was of the stylish Ipevo free.2 USB phone. I'm trying out a working prototype. So far it's very small, nice and fun to use. "Cute." Ipevo brings desperately needed sophistication to the design of Skype gear. Fashion and design are part of mainstreaming new technologies. More from Ipevo soon.
Elsewhere:
iMessengr: 13 All-in-One Web-Based Messengers to Chat at Work or School. None of them support Skype; no Skype server software or Skype-hosted web services with cloud access. Maybe in March? April?
Gus Verdun: Ten new features of AIM 6.1.16.1 Beta. Small stuff.
Technorati tags: skype, skypejournal, voip, voim, downloads, manifesto, interruption, skypepro, fcc, regulation, ipevo, imessengr, aim, skypefind, beta, cluetrain, attentionxml, presence, news, statistics, stats, vonage, messengerFebruary 27, 2007 06:30 PM
JUST RELEASED: How do you make Gizmo Project better? Add free calling to other IM clients to the service. And that’s exactly what SIPphone, the company behind Gizmo Project, has done with the just-out-of-oven Gizmo Project 3.0 soft client. You can now make free calls to people that use Yahoo Messenger and Windows Live IM [...]
February 27, 2007 06:04 PM
One-third of U.S. Internet users have connected to the Web using a wireless network to send e-mails, check the latest news or read other things, according to a survey released on Sunday by the Pew Internet Project.
February 27, 2007 12:56 PM
Ning, thanks to the pedigree of its co-founder, Marc Andreessen, has been under close scrutiny by the Silicon Valley cognoscenti. The Palo Alto-based start-up has played its cards close to its chest, a move that has left many scratching their heads and wondering what is Ning. Ning has built a platform that allowed everyone (from novices [...]
February 27, 2007 06:41 AM
EngineYard, a Sacramento, California-based start-up that has developed expertise in providing managed Ruby-on-Rails (RoR) application deployment environments, and a smart two-pronged go to market strategy, is fast becoming a major trend. Lance Walley, co-founder of EngineYard argues that if you are a business that depends on RoR applications or you’re a RoR application developer, you should [...]
February 27, 2007 12:00 AM
February 26, 2007
'We've leveraged [Voda pulling out of Carphone] quite heavily. We've come to a good agreement with Carphone where we get more volume, and overall therefore Charles [Dunstone] gets a lot of cash but overall but per connection it works out better for us. But we've got to keep squeezing the acquisition costs.'We can all argue about semantics until we are blue in the face and while technically the above does not constitute a guarantee of volume for O2, it is pretty clear that if Carphone doesn’t deliver the volume, the commissions from O2 won’t be anything to brag about. For Telefonica, the parent company of O2, the words from Erksine must be music to their ears – not only lower unit acquisition costs, but more or less a clad iron guarantee that the pressure is going to kept on in the future for further cuts.
We will always sell phones on the basis of what is the right and best for our customers, not on the basis of guaranteeing volumes of sales for networksI think those words are going to come back and haunt him, because the impression I get right now the humbling message coming out of Carphone is:
We're here to sell whatever the networks want us to sell
February 26, 2007 11:41 PM
TellMe co-founder Angus Davis has denied that the company has been acquired by Microsoft. “We are an independent company and we have not been acquired,” he says, pointing out that there have been a lot of rumors swirling around the company. TellMe, is one of the likely IPO candidates and last week was linked with Goldman [...]
February 26, 2007 11:15 PM
Several of the Iowa telecom service providers who have been named as defendants by AT&T in the ongoing Free Calls controversy have filed legal claims of their own, suing AT&T for more than $12 million in total unpaid bills, non-payments that the companies claim have caused “significant, ongoing harm.” In two separate suits filed Feb. 5 [...]
February 26, 2007 10:41 PM
Jason at GigaGamez gets early word that the CEO of Electronic Arts is stepping down amidst stock problems and criticism of the company’s reliance on sequels. Larry Probst will remain as chairman of the board, with the CEO position being filled by old-school EA’er John Riccitello. Continue Reading. Share/E-mail
February 26, 2007 10:16 PM
The Pew Internet and American Life Project talks to Americans about their use of the Internet on an ongoing basis: Their most recent finding is that 34 percent of those surveyed have used the Internet wirelessly at home, work, or elsewhere. Their free report shows that 72 percent of wirelessly connected users check email every day, compared to 63 percent of home broadband and 54 percent of all Internet users. They also found 80 percent of wireless users have broadband at home, which makes a lot of sense.
75 percent of wireless users have accessed the Internet from at least two of the three areas surveyed: home, work, and some other place, which also correlates to anecdotally observed behavior. The report is based on under 800 respondents with just a few percentage points of expected error.
Ruckus Wireless offers the MediaFlex HS, a $200 device aimed at helping hotspots shape traffic, net revenue: The device uses the multiple-antenna beam-forming system found in other access points and bridges sold by the company, but offers the ability to create multiple virtual networks (SSIDs), each of which has unique properties. This could allow a hotspot to offer a lower-tiered free service, and a higher-tiered premium service, with the latter providing video and VoIP support. Ruckus isn't offering bandwidth throttling, but rather employing quality of service in such a way that one virtual network could have its video and voice packets assigned full priority over another.
Ruckus definitely identifies the need for hotspot operators to have someone more than the commodity gear that lacks flexibility, like multiple SSIDs to restrict network access for different purposes, but for which the much more expensive enterprise APs are overkill and hard to manage.
The municipal broadband scene is seeing a turning of the tides: Oh, yes, Master Shallow, I have heard the chimes at midnight, and it seems that an old way of doing business may be passing away, as incumbents refocus their efforts and state bills are poised to reverse to disable incumbent-benefiting municipal and utility restrictions. Reports in from all over.
Washington State considers bill to allow public utility districts to offer telecom services: The bill would cut the line, "Nothing in this subsection shall be construed to authorize public utility districts to provide telecommunications services to end users" among other enabling changes.
Home of a long-running feud over fiber, Lafayette will start work: The Louisiana town has wanted to roll out its own city-owned fiber-optic network for years and years, and was fought on several fronts by incumbent operators and others. The Lafayette Utilities System received a 7-0 state Supreme Court ruling in its favor to allow it to sell bonds to finance the project. Cox says it already has a state-of-the-art fiber installation and will invest another $500m in the region. In most cases, incumbents rarely upgrade facilities until the threat of municipal competition is invoked. BellSouth also fought the effort. Neither offers fiber-to-the-home (FTTH), which is what Lafayette will build. The utility is rapidly getting its house in order to sell bonds and start building. Some service could start in 18 months.
Pennsylvania bill would re-enable municipal broadband: Rep. Mike Sturla (Dem.) would overturn the contentiously approved law that nearly scuttled Philadelphia's planned wireless network. The law requires municipalities that hadn't started work by a certain point to request a waive from the incumbent telecom provider. The law has been construed to allow public-private partnerships, however, in which cities aren't the owners of the networks being built. However, Rep. Sturla says that it's unfair that some municipal wireless networks can be built due to timing, while other cities have their hands tied.
A very strange story out of Alaska: A police officer seized the laptop of a 21-year-old who was using free Wi-Fi from a library after it was closed parked in his car. The police had warned him off parking in private neighborhoods and using unsecured networks, and had told him to leave the area outside the library the day before they seized his computer.
The article is short on details. He wasn't arrested, but his computer was seized. The basis of that seizure aren't disclosed--what crime was actually committed? Trespassing, perhaps, as he was parked in a place he had already been told to leave? The computer isn't being examined by police; rather, the library's director will be looking into the matter. The fellow in question seems only mildly irritated, and neither he nor the police are sure whether he'll be taken to court over the matter.
The hilarious librarian Jessamyn West notes on her blog that there are a number of other unanswered questions, such as why the library needed a professional to install a "timer," when they could just hit the off switch if they didn't want it used after hours.
This reminds me quite a bit of the quite (not Very) Rev. AKMA (A.K.M. Adam) being asked back in Aug. 2004 to not use the Nantucket (Mass.) Athaneum's Wi-FI while he was sitting outside the facility by a police officer with a sketchy idea of what actual law might be involved.
I read through the Alaska State Troopers' recent watch reports, and found no mention of this. Anchorage police don't publish a blotter, more's the pity.
By Drew Clark Bell and cable companies have long wanted to move on from net neutrality, their 2006 policy debacle. But once Washington has grabbed hold of an issue, it can’t seem to let it go. I’m not talking about the Federal Communication Commission here. The big Bell companies currently hold sway at the communications agency. No [...]
February 26, 2007 07:07 PM
Fixed mobile convergence, the merger of wired and wireless networks, is a topic that always seems to top the list of telecom trends every year. T-Mobile made the topic interesting last year when it started a service for consumers in the Seattle area, and the WSJ even recently picked up the topic looking at mostly [...]
February 26, 2007 06:27 PM
Updated: Ever since they got out of the mobile handset game, Ericsson has become a whole different company: smart, strategic and opportunistic. Sensing that Alcatel will be mired in the quagmire called Lucent for a while, the company is making a play for the telcos’ television expansion plans. The Alcatel-Microsoft IPTV alliance might be on a [...]
February 26, 2007 04:15 PM
Cell phone companies and third-party vendors, eager to pry more money from subscribers' wallets, are marketing extra services like ringtones, games, music, and more. But an increasingly angry chorus of cell phone customers complain that they're getting mysterious bills for monthly services that they did not intend to sign up for, and that then take months to cancel.
Customers are also upset about paying for spam text messages to their phones. And lawsuits and consumer groups are targeting the huge early termination fees most companies charge and the seeming myriad of taxes that can make up as much as a fifth of monthly phone bills.
complete article
February 26, 2007 02:00 PM
BitTorrent is all set to launch a legal P2P video download service, BitTorrent Entertainment Network, that will offer television shows for sale and movies for rental from some of the major Hollywood studios. The news has created quite a stir amongst the technorati. Mathew Ingram, a man not known to mince words, is convinced that [...]
February 26, 2007 08:01 AM
A public letter from Bulent Yildirim, CEO of KonuSh LLC. KonuSh is a long time Skype developer and the first to operate a Skype business directory, KonuSh.net.
Dear Skype:
The day the first Skype Beta was launched (August 2003), we believed that Skype would be the killer application in the telecommunications world. And we shared this idea with our colleagues. At the beginning even if Skype management was only focused on the consumer market, we believed that most of the people will use Skype for business purposes so that we have to establish a Skype Business Directory. This was our starting point, and we shared the idea with the Skype Team, and we got very good feedback that time.
During that period, we gave more support to the Skype Team to understand the Turkish Market, and we translated Skype web pages to Turkish (we were the first who translated the Skype web pages into Turkish). When we launched our Skype Business Directory Services portal, KonuSh, in 2004, Skype gave us permission to use their logo on our web site because they really liked our concept (creation of the first and only Business Directory for Skype business users).
Three years after our launch of KonuSh, as you already noticed, Skype saw the potential and focused to the Business Market. They saw that the main revenue stream could be generated from the business market.
Since 2004 we couldn't grow fast because we could not invest for marketing, and it stayed just an amatorial project. Also, we could not get support from Skype team to promote KonuSh even if the business market started to use Skype heavily and use their Skype names on their business cards, etc.
Finally in 2006, we decided to set up a private company, KonuSh LLC, with a vision of: to be the biggest and most valuable business directory services provider of Skype and to promote Skype usage among businesses. Then we prepared our business plan and started to have meetings with investors in order to provide value added Business Directory Services to Skype business users. We started to write KonuSh J2ME client for handsets, renew the KonuSh portal with a target of 1 million subscribers in 3 years.
Believing in Skype's preference to support and promote its partners for extras and value added services, at 12.12.2006 we sent an email to Skype management mentioning the latest developments about KonuSh and asking them to support KonuSh in order to achieve our goals; to add Konush's link to the Skype client, and to give extra Skype minutes to the new subscribers. But unfortunately we never received any reply.
Two months later, they announced SkypeFind which explains why they have not replied to our request.
We want to ask to Skype's top management: "Do you plan and start to compete with your committed partners?"
Since 2004, we spent time, effort and money in order to promote Skype usage for the business market; but we are in such a state that we have to close KonuSh or compete with Skype.
Creativity and vision are very important and valuable concepts which we assumed Skype understand and support this. Since the beginning, we believe in the Skype concept and we will continue to support Skype. But we also believe that Skype has to think once more about its partner strategy and relations.
Bulent Yildirim
Skype : bulent.yildirim
SkypeIn: +1(202) 580-8446
Mobile : +905322319784
E-mail :
05.26.2004 : Beginning of Skype relationship. To promote Skype usage in Turkey we initiated a Skype community for Turkish Skype users and then the Skype Business Directory for Turkish SMEs with the vision of creating a fully focused Global Skype Business Directory.
Konush.net featured in a 2004 PCWorld.com.tr article.
06.07.2004 : We share our idea with Skype top management via e-mail.
09.24.2004 : We got feedback from Skype top management. What Niklas said to KonuSh:
"Thanks for the mail. That sounds like a great idea. I have copied Mark Asseily, Business Development Director, on this mail. Mark will contact you.
Best regards,
Niklas"
During this period, we translated Skype web pages into Turkish and supplied as much feedback as possible about the Skype client.
November 2005 : "Skype directories like Konush.net vs. Skype's profile cloud," Skype Journal
November 2006 : KonuSh project became a private company named KonuSh LLC, and Registered Trade Mark in US and TR. We found an investor.
13.12.2006 : We contacted with Skype team in order to have a KonuSh Plug-in in the Skype Client.
02.21.2007 : Skype announced SkypeFind!
Technorati tags: turkey, tr, konush, konuşun, skype, skypejournal, niklas, voip, voim, skypefind, directory, business, skypeforbusiness, extras, skypeextras, skype journalFebruary 26, 2007 02:24 AM
I interviewed Sten Tamkivi last Thursday morning, Tallinn time, the day after the Skype for Windows 3.1 beta launch. Sten is Skype's Estonia general manager and now heads up the eCommerce team that created SkypeFind. SkypeFind is a user populated business directory. Sten is also a serial entrepreneur, spokesperson for Skype, and a blogger. This is a rough, lightly-edited transcript.
SJ. What does eCommerce have to do with SkypeFind?
Sten Tamkivi: eCommerce is a unit inside Skype that deals with this kind of purchase, like SkypeFind, that has activities outside of the telecom-like services space. SkypeFind is one of the first big launches for us. It is a business listings system that enables users to share the businesses they call and what they think about those businesses. If you search for a haircut in London and don't find what you need, you can use SkypeFind also to ask from your contact if they have any good suggestions.
SJ. It looks like "asking your friends" means putting a note into your mood presence.
That's right.
SJ. Why do you think people want a SkypeFind kind of a feature?
We see it as a very natural building block on top of Skype as a communication app. If you use Skype for calling, especially SkypeOut for calling, you have to store your phone numbers somewhere. Why not share that with the rest of the contact list? Why not share it with the 171 million registered Skype users? We see it very much like a missing piece in the whole picture.
Because we are doing it very tightly inside the Skype client, that adds to the usability and the likelihood that people will input.
There is a very interesting social aspect we added to this. For example, if you are searching for a sushi place in Tallinn, and you have me on your contact list, then places I've suggested or rated well bubble up in the search results. So in the search results you get listings that are suggested or rated well by the people in your contact list that you already trust. So this is something that differentiates us as well.
SJ. So there is actual value in having friends that contribute to the network.
February 26, 2007 12:03 AM
February 25, 2007
Reading through the LA Times, as I do before The Oscars every year, I came across a fantastic Op-Ed written by a respected Hollywood author by the name of Neal Gabler. The opinion piece, titled “The Movie Magic is Gone”, explains how Hollywood is losing its place as the epicenter of cultural products and [...]
February 25, 2007 08:42 PM
Vonage’s trials and tribulations not withstanding, the Voice over IP market is booming, and that bodes well for start-ups like Veraz Networks and BroadSoft, likely to go public later this year. Carriers, big and small, are spending liberally on VoIP equipment - $3.3 billion in 2006 which is up 32% from 2005 - according to Campbell, [...]
February 25, 2007 05:24 PM
February 25, 2007 01:36 PM
February 25, 2007 01:35 PM
February 25, 2007 01:35 PM
"We will guarantee next business day response and three business days resolution -- or your request will be handled free of charge. You will also be able to place your premium support requests confidentially."
See also:
February 25, 2007 03:21 AM
Altech and Samsung Electronics have agreed to co-operate for trial service of Mobile WiMAX broadband network in South Africa. Following the successful test license application to ICASA, Altech and Samsung will install the Mobile WiMAX network in Gauteng, South Africa. Altech is a leading South African multi-billion rand high-technology group involved in the design, development, convergence, manufacture, installation and distribution of telecommunications equipment, multimedia systems, IT solutions, electronic components, cellular telephony and industrial electronic products...
February 25, 2007 12:39 AM
February 24, 2007
Like with any offspring, you take pride when the child starts to take its first baby steps. That's the way I'm feeling today after reading Ken Camps' very warm hearted approach post about the new Covad Blogger Relations Program. If...
February 24, 2007 11:06 PM
Minute Stealers........
February 24, 2007 10:51 PM
Alec Saunders dusts off his math books, comes up with some stats and basically tells the carriers, especially the mobile operators that presence and apps like his own TalkNow that works on the RIM Blackberry so well, that the greater...
February 24, 2007 10:48 PM
Leave it to pal Mr. Blog to come up with a cool "status" symbol for PhoneGnome users. Could that be the next Jim Courtney's New Presence story?...
February 24, 2007 10:20 PM
I've been hot on eTel ever since uber-brainiac Surj Patel (he's an MIT Media Labber) was on the phone with me last summer talking about his vision. Alec and David are both hot on it and for good reason. The...
February 24, 2007 10:18 PM
Make a point of checking out Jeff Pulver's new Network2 promo..It even looks good on EVDO rev A!...
February 24, 2007 10:14 PM
A Skype spokesperson passed on this note from the designers about the SkypeFind logo:
"The daisy-in-the-magnifying-glass icon was chosen to reflect the importance of user reviews to the success and credibility of business listings on SkypeFind. So where's the connection? Back when we were young(er), quite a few of us pulled daisy petals one by one, wondering if s/he likes me... or likes me not. The daisy theme is meant as a lighthearted visual play on that theme -- in the context of Skype users 'liking' or 'not liking' a business listed in Skype Find."
SkypeFind also uses the daisy for a please-wait-while-I-do-something message (visual animation of adding petals to the flower) and warnings. I've only seen the warning when SkypeFind had difficulty connecting to its server.
Tip: Right-click on Skype's daisy tab. You get a menu option to "Reload" the tab. This will get a fresh list of your friends' entries and comments.
February 24, 2007 08:29 PM
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February 24, 2007 05:04 PM
"Oh yeah...." those of you who ever watched WWF will remember Randy "Macho Man" Savage and his famous "Oh Yeah" line that he would use just as he started an interview. Well, that's kind of what I'm expecting at the...
February 24, 2007 03:22 PM
Ars Technica offers a tutorial:
First things first: the venerable set-top box, on its way out in the cable world, will make a resurgence in IPTV systems. The box will connect to the home DSL line and is responsible for reassembling the packets into a coherent video stream and then decoding the contents. Your computer could do the same job, but most people still don't have an always-on PC sitting beside the TV, so the box will make a comeback. Where will the box pull its picture from? To answer that question, let's start at the source.
Most video enters the system at the telco's national headend, where network feeds are pulled from satellites and encoded if necessary (often in MPEG-2, though H.264 and Windows Media are also possibilities). The video stream is broken up into IP packets and dumped into the telco's core network, which is a massive IP network that handles all sorts of other traffic (data, voice, etc.) in addition to the video. Here the advantages of owning the entire network from stem to stern (as the telcos do) really come into play, since quality of service (QoS) tools can prioritize the video traffic to prevent delay or fragmentation of the signal. Without control of the network, this would be dicey, since QoS requests are not often recognized between operators. With end-to-end control, the telcos can guarantee enough bandwidth for their signal at all times, which is key to providing the "just works" reliability consumers have come to expect from their television sets.Think and you'll have the problem of disposal of ideas... http://www.2rss.com/atom2rss.php?atom=http%3A//woip.blogspot.com/atom.xml
February 24, 2007 03:18 PM
When I read VoIPLowDown's post about the top fifty VoIP gadgets I had a flash back to the "Joe the beer man" who for many years was a seller in the Spectrum in Philadelphia. Joe would walk the aisles selling...
February 24, 2007 03:14 PM
Jim Courtney of Skype Journal has taken the plunge and is working his way through the concept of "the New Presence" and has focused his initial efforts around client iotum's Talk Now application which I must admit is pretty neat....
February 24, 2007 02:56 PM
According to eMarketer the North American Market is going to be the biggest Voice over WiFi market in the world. This has to be great news for my pal Steve Howe at Earthlink who is closing in on unveiling their...
February 24, 2007 02:51 PM
Well, it is partially true. Downloading and, later looking at it, has advantages.
You can begin and stop when you decide, you can store and see it again.
That is why the invention of VCR was so profitable.
VOD they call it.
You decide to look at something, just download it and look at it.
At any hour at any day.
But what's the cost?
Not cheap certainly, unless you talk about P2P.
That is cheap (not as much as it looks, because if you consider the time to search and to download you find out that it gets expensive)but it is ILLEGAL.
It's like a Chinese copy of Prada or Chanel or Rolex, very much like the original at a 100th of the price.
Too bad you are not allowed to buy it.
It would be nice if it was free, just like the free TV.
Free is what makes everythign widespread.
But then, you have to pay looking a the commercial...
And commercials are what made TV what it is.
Somebody could object about quality and I could agree, but here I am discussing about popularity and availability.
I guess commercials is a good reason for a broadcaster to choose streaming instead of downloading...may be even with DRM so that people cannot record it and play it later without commercials.
But another reason, that would decide a broadcaster to choose streaming on IP instead of the usual TV is that he could finally make the REAL interactive TV.
That is going to be the killing feature of IPTV.
Tha is going to make it UNIQUE and unbeatable, the first choice of the consumers.
It opens doors I am thrilled thinking of.
A door to the Virtual World, to our second virtual life, a mixture of Video, TV, Video Games, Blogs, Vlogs and whatever you like, all mixed together as YOU PLEASE (or better, as the customer pleases...)Think and you'll have the problem of disposal of ideas... http://www.2rss.com/atom2rss.php?atom=http%3A//woip.blogspot.com/atom.xml
February 24, 2007 01:57 PM
" Monty Solomon Date: February 21, 2007 9:03:39 PM EST
Cellphone screen is today's hip billboard
Ads must be targeted, relevant, and even cool
By Carolyn Y. Johnson, Globe Staff | February 20, 2007
In an ad-saturated world, the cellphone screen is a nearly pristine canvas.
But a number of area companies are helping to transform the device that 220 million people are loath to leave at home into a personal, pocket-sized billboard, hawking everything from the latest ringtone to Fabio-favored "I Can't Believe It's Not Butter!"
"We're calling the phone 'the brand in your hand' -- you're never more than a foot away from it, 24 hours a day," said Fareena Sultan , associate professor of marketing at Northeastern University's College of Business Administration. The challenge, Sultan said, will be to produce an advertisement for the phone "that excites the person holding it."
Fueled by faster wireless networks, more capable phones, and increasingly popular data services, the cellphone ad space is poised to grow, according to industry watchers, and a cluster of Boston start-ups have positioned themselves as the middlemen who bring brands to the screen."
We are so bombarded by commercials that our eyes and ears don't see or listen to them.
The only way would be to reinvent the commercials and NOT cooking the same soup in another device...Think and you'll have the problem of disposal of ideas... http://www.2rss.com/atom2rss.php?atom=http%3A//woip.blogspot.com/atom.xml
February 24, 2007 01:56 PM
Planets Telecommunication
