Media Needle

From Wikicompany

Media Needle, LLC Media Needle specializes in creating social media and word-of-mouth marketing programs aimed at generating awareness of its clients’ products and services by engaging consumers. The company harnesses the power of social media networks like Facebook, MySpace and Twitter, where news and information within the heavily populated networks spread quickly among users. It also leverages communities of user-generated content, like blogs, message boards, online fan sites and content-sharing sites to create a meaningful Web presence for businesses hoping to get their brands noticed online.

According to the Word of Mouth Marketing Association, 85% of consumers prefer peer reviews to expert reviews(1). And market researcher Nielsen reports that visiting social media sites ranks fourth among the most popular activities online — ahead of checking personal email(2). Yet businesses are often wary of venturing into the oftentimes overwhelming realm of online marketing, where communities can be difficult to penetrate.

Media Needle’s online strategists collaborate with these businesses to craft an effective marketing program whose goal is to win new customers, influence purchasing decisions, create brand loyalty and encourage positive word of mouth. The program produces measurable results, in real-time, which include increases in blog mentions, Web traffic, page views, subscribers and comments.

The company tracks and manages marketing programs with a variety of cutting-edge third-party technologies that allow both the company and client to monitor the effectiveness of the program and respond to events as they happen. Clients are also provided tools and training on how to maintain their Web presence in online communities after a program ends.

Media Needle was founded in 2009 by online strategists Michael Dorman, Bernard Yin and Todd Greene, who have more than 25 years of combined experience in brand development and advertising, working for such clients as Ziff-Davis, Coca-Cola, Nestlé, Apple, Disney, Paramount, Amoeba Records, Buzztone, Hyundai, Adidas, DNA Studio, Perrier, Campus Circle and Simon & Schuster. The company is based in Santa Monica, California.

External Links

• Social Media
• Social Media Marketing