Kleeneze

From Wikicompany

Kleeneze UK Ltd is a UK-based network marketing company, specialising in supplying household and health & beauty products to customers using a network of independent distributors.

These independent distributors can be found across the UK, Ireland and the Netherlands.

History

Kleeneze Homecare was started in 1923, in Bristol, England. The founder, Harry Crook, had emigrated to America with his family several years earlier and while there joined Fuller Brush as a sales representative. He returned to Bristol several years later and started his business making brushes which were sold door to door by salesmen.

During the war years of 1939-1945, women were encouraged to become salespersons while the men were away fighting.

Since the 1980s, Kleeneze has offered a different approach, by using catalogues to sell over 1000 products. Now each Independent Distributor only needs to deliver those catalogues to householders in the area where they live. The distributor then delivers the products several days later.

The company remained at its original site for almost 80 years, but in 2004 relocated to larger premises to cater for future growth and expansion into Europe.

Kleeneze was a founder member of the Direct Selling Association [1], and is also the oldest network marketing company in Europe, having started its networking operations in the 1970s. Kleeneze also works closely with the NeighbourHood Watch Association [2].

After trading for over 80 years and in several other countries around the world, it finally launched its successful network marketing business program into Europe in 2004, starting with Holland.