King Oscar sardines
|King Oscar, Rieber & Son ASA|
|Address:||Nostegt. 58, P.O.box 987 Sentrum, N-5808 Bergen, Norway|
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King Oscar, Rieber & Son ASA (or King Oscar sardines) sardine canning company.
The company is named after King Oscar II of Sweden and Norway. His name and face are well known as the trademark for the world's best-selling brand of sardines. He gave his permission during his reign as King of Norway in 1902 and the food products are still sold "By Special Royal Permission". The name was originally used only for export products, but in 1998 it was introduced in Norway and has since become the best-selling brand there as well.